Home Blogs Off-White™ Maintains Title as World's "Hottest Brand" for Q4 2019

Off-White™ Maintains Title as World's "Hottest Brand" for Q4 2019

By Designergu | 05 February 2020 | 42 views | 0 Comments

After overtaking Gucci for the third quarter of 2019, Off-Whitehas kept the top-spot into the next quarter. Calculated as part of the Lyst index, the Hottest Brandlist sees Gucci move up to second place, moving ahead of Balenciaga in third and Moncler in fourth.
Other notable brands to feature on the index include Prada (dropping from 5th to 7th), Saint Laurent (9th) and Burberry in 10th. While luxury labels dominate the list, brands including Nike, Stone Island and Dr. Martens also feature in the top 20.
As well as announcing the “Hottest Brand” index, Lyst also revealed its 10 hottest products for men, which include the Moncler Maya jacket in first, with the Gucci GG wool jacquard scarf, YEEZY 500 in “Stone” and Acne Studios‘ Face Patch beanie all also featuring. According to Lyst, this list is dominated by “technical, practical and high-performance clothing, this quarter’ s hottest men s products list features notably dark and muted pieces, with black being the most searched for colour during that time.


 
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